He may be known for Livin' La Vida Loca, but Latin pop idol Ricky Martin is using his star power for more, this time to campaign against human trafficking.

Martin has partnered with the Inter-American Development Bank and Ayuda to launch "Llama y Vive" or "Call and Live".

"My dream right now is all about seeing abolition, abolition of a new era, abolition of what we call a modern day form of slavery which is human trafficking and I'm not going to give up.", states Martin.

The campaign works to prevent human trafficking from Latin America and provide protection services to Latino victims in Washington, D.C. - including offering a confidential victims' hotline.

"It's been a very powerful and effective campaign which saved many lives.", he adds

According to the U.S. State Department, an estimated 20,000 individuals are trafficked into the United States every year.